DESIGN IN PRACTICE
In recent years I have been working at Wix Corporation.
I build AI-based design workflows and automations with Claude Code, Figma, and AI-powered tools, tailored to each client and brand.
STRATEGY + PRODUCT
I also shape how design reaches an audience: running content and social for a curated web design gallery, and contributing to R&D on AI-powered design models.
WEB . UI . UX
CONTENT + MANAGEMENT
BRAND + WEB
Site of Sites is a curated web design gallery of 600+ sites, with collections, a blog, and a glossary, where I run content and editorial copywriting, lead Instagram strategy, and design the site itself.
site of sites
brik . space
I lead the media library for Brik, AI design platform for creators to build custom tools for text effects, animations, 3D, 2D, and images.
I collect, sort, and define its presets, assets, graphics, and photography, so the library fits Brik as a versatile brand without losing its signature look.
I defined Brik’s visual language, a spectrum of styles like Generative Art, Brutalist, and Minimal, and use it to guide how we create and choose new media.
I built a two-tier taxonomy that organizes the gallery by visual style and industry, and I manage it through data tables that track each asset’s category and its quality, flexibility, and style-alignment scores. I also coordinate with the media managers of Brik and Wix, including assets from Wix templates, so the library grows through deliberate curation rather than accumulation. Together with the design and content teams, we’re building a system that is coherent, fluid, and user-friendly.
Oculus builds miniature electro-optical payloads with onboard AI. They detect and track targets at the edge, in real time, and deliver actionable intelligence where it matters most.
In collaboration with Yam Livnat, Oculus is building a unified design system for its product and brand.
oculus
At Wix’s Playground Team, I work as a Brand & Digital Designer, producing brand materials, merchandise, web assets, and multi-format visual content. Everything is built within a defined brand system, so each piece stays consistent across print, digital, and product.
Playground
